one brand at a time
The intersection of your product, your customer’s needs and their buying journey -- this is the sweet spot where I play. Building bridges between the invisible and the visible, making the impossible, possible. Breathing life and emotion into your brand with design that evokes action. Design that motivates people to click, share, explore and buy.
samples of my work
click a thumbnail to expand the story
my secret spice
Emotional Quotient. What people use to buy products is what people should use to sell them: Emotion. Logic and data are absolutely important to differentiate the choices. But it's not the decision-maker.
LOGOS & IDENTITY
branding, product positioning
websites, email, ads, UX/UI front-end design
collateral, catalogs, packaging, mailers, signs
PAPER CONVERTING MACHINE CO.
omni-channel campaigns + event management + web + photo & copy direction + USP strategy
NASA - SELECT
brand identity + event management + web + email + presentations + USP strategy + business dev
JULES ART OF LIVING
brand identity + web + collateral + photo & copy direction + USP strategy
collateral + event management + direct mail + photo & copy direction + ads + signage
event planning + signage + catalog + collateral + email + web + ads + product photos
what's my approach?
First make an impression. Ignite interest. Share a unique purpose. Then build rapport and forge a lasting connection.
Branding is both science and art. The design strategist in me improves experiences and solves business problems, while my inner artist is compelled to color outside the lines and tell stories that draw people in,
bits and bites about me
I’m in love with color and texture — in endless combinations. Brilliant or muted. RGB or CMYK. Organic interplayed with structure. Edgy versus delicate. I have a soft spot for paints and brushes too. On paper, canvas, walls, and sometimes even ceilings.
I’m an adventuress, compelled to explore life. Especially culture, food, spice, local markets, beaches, foothills and yoga studios. Not all at the same time, of course, and not necessarily in that order.
One particularly frigid winter day in Wisconsin, the oil in my Passat spilled onto my driveway in a mound. Not a puddle, but a mound, like a pile of cold chocolate mousse. That’s when I looked to the West – to the sunshine, the intellectual diversity, the vibrant creative start-up culture, and yes, to the glorious warm weather. Do I miss the beautiful rolling hills of Wisconsin? Sometimes, but only in my rear-view mirror.
Enough about me.
Let's talk about you:
creative visual brand strategy
Handcrafted in California by Michele Nur.
Copyright 2016. All rights reserved.